The Super Bowl has garnered the highest viewership of any U.S. program to date, with an average of 123.4 million people tuning in.

Movie DetailerWorld The Super Bowl has garnered the highest viewership of any U.S. program to date, with an average of 123.4 million people tuning in.

The most-watched program in U.S. television history will also be remembered as the longest Super Bowl game.
According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime triumph over San Francisco on Sunday evening had an average of 123.4 million viewers across television and streaming platforms. This exceeded last year’s record of 115.1 million viewers for Kansas City’s last-play victory over Philadelphia, representing a seven percent increase.
The game was broadcasted on CBS, Nickelodeon, and Univision, and streamed on Paramount+ as well as the NFL’s digital platforms.
Nielsen further revealed that a record-breaking 202.4 million viewers watched at least part of the game across all networks, marking a 10 percent increase compared to last year’s 183.6 million.
In Canada, the Super Bowl attracted its largest audience ever, with an average of 10 million viewers tuning in to TSN, CTV, and RDS, according to preliminary data from Numeris. Viewership peaked at 12.6 million during the halftime show featuring R&B superstar Usher.
CBS’s broadcast averaged 120 million viewers, surpassing its previous Super Bowl record of 112.34 million set during the 2016 game between the Denver Broncos and Carolina Panthers.
Some of the increased viewership can be attributed to a change in the way viewers are counted. Nielsen began including out-of-home viewers in its ratings in 2020, initially from limited markets, and expanded to include all 50 states this year.
Sunday’s game was only the second of 58 Super Bowls to go into overtime. The previous one occurred in 2017, when New England rallied from a 28-3 deficit to defeat Atlanta 34-28.
“I was cautiously optimistic, but I had a glimmer of hope that it might happen,” said CBS Sports chairman Sean McManus about the overtime period. This was made possible when San Francisco kicker Jake Moody had an extra point blocked in the fourth quarter, keeping the game as a three-point difference. “I can’t imagine a Super Bowl that could be any better or more exciting than this.”
Kansas City forced overtime with Harrison Butker’s field goal. After the 49ers kicked a field goal on their opening possession in OT, Kansas City secured victory when Patrick Mahomes threw a three-yard touchdown pass to Mecole Hardman.
In addition to the thrilling action, this Super Bowl had the added attraction of Taylor Swift’s presence. The pop superstar is currently dating Kansas City tight end Travis Kelce, and this romance has brought new fans to the NFL.
It is the second consecutive year that the Super Bowl has averaged over 100 million viewers, following a period where four out of the five games prior to 2023 fell short of that threshold due to cord-cutting. This includes the 2021 Super Bowl between Tampa Bay and Kansas City, which had the lowest TV-only average since 2007 at 95.2 million viewers.
Univision had an average of over 2.2 million viewers, setting a record for Super Bowl viewership on a Spanish-language network. The Super Bowl has been televised in Spanish in the United States since 2014.
The NFL playoffs recorded an average of 38.5 million viewers during the first three weekends, a nine percent increase from last year.
This followed a regular season that had an average viewership of 17.9 million, tied for the second-highest since tracking began in 1995.
Bettors in Nevada’s sportsbooks set a record by wagering $185.6 million on Sunday’s Super Bowl.
Unaudited figures released on Tuesday for Kansas City’s 25-22 overtime victory against San Francisco show that this amount broke the state’s previous Super Bowl high set in 2022 by nearly $6 million, according to the Nevada Gaming Control Board.
According to figures obtained by ESPN, Nevada’s 182 sportsbooks earned $6.8 million on the game.
Kansas City’s victory over San Francisco in Super Bowl LVIII marked the first-ever Super Bowl held in Las Vegas.


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